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Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
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Citation

Jain, D. (2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses-


Videos

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954


Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
×

Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement